CHICAGO – Sept. 3, 2008
– It's a common parenting dilemma. Moms want to teach young children to give back to the community, yet most say barriers exist to getting started, according to a new national survey of moms. The new 2008 Quaker Youth Volunteerism Report found that nearly two-thirds of moms nationwide want to guide their children to volunteer, but they're not aware of community volunteer opportunities for younger children (69 percent); they don't have enough time (44 percent); and they don't know how to make it fun and relevant for their kids (45 percent).*

To give moms a way to expose their children to doing good deeds for their community, Quaker developed the Birthday Party with a Purpose kit as part of Quaker's Kids Doing Good Campaign and its continued partnership with Kids Care Clubs, a leading national youth volunteerism organization.

“Whether it's a 'pirate party' where kids put together treasure chests to donate to a children's hospital, or a 'green party' where kids plant flowers for a nursing home, the Quaker Birthday Party with a Purpose kits provide a simple-to-use format for moms and are fun for kids,” said Kathy Saulitis, director of Kids Care Clubs.  “As a mother of three, I know how important it is to serve as a role model for kids as they grow up, starting at an early age.  Kids naturally have an instinct to help, and reinforcing this early in life is very important.”

Kids Care Clubs know it's important to involve children in volunteerism at an early age for them to develop important life skills. In fact, most moms recognize that volunteer activities teach children
respect (88 percent), teamwork (87 percent) and compassion (85 percent).

Birthday Bash that Lets Kids Give Back

The Quaker Birthday Party with a Purpose kits were developed to help busy moms inspire their young kids to make a positive difference by bringing goodness to others through youth volunteerism. From start to finish, everything moms need to know to plan and host a birthday party with a purpose is in the Quaker kit, including:

•  A how-to guide with volunteer-themed party ideas

•  A special Kids Doing Good T-shirt for the birthday boy or girl

•  “Goodness bags”

•  Achievement certificates for guests to reflect on what they've accomplished

To receive Quaker's Birthday Party with a Purpose kit, moms just need to send in the completed mail-in request form available at QuakerKidsDoingGood.com, along with four UPC codes from Quaker Chewy Granola Bars or Quaker Granola Bites. While on the QuakerKidsDoingGood.com Web site, moms can also find free volunteer-themed birthday party materials, ideas and information on how they can help get their kids involved in volunteering.

Lifelong Lessons for Kids

Quaker is committed to continue supporting Kids Care Clubs' mission to raise compassionate, community-minded kids. In just the first year
of partnership, Quaker has awarded more than $25,000 in grants to help youth volunteers bring good moments to more than 10,000 people in need.
In addition, Quaker helped Kids Care inspire more than 575 youth volunteerism advocates to start Kids Care Clubs in their communities.

“Quaker believes it's never too early for moms to help kids form good habits, from volunteering to eating wholesome foods,” said Marie Devlin, chief marketing officer, Quaker Foods & Snacks. “That's why we're providing moms with the resources they need to fuel their children's bodies and nourish their minds. Quaker delivers wholesome
goodness and nutrition families need to be their best every day.”

Moms can also join the Moms Care network to receive quarterly emails with the latest facts, trends and benefits related to youth volunteerism, read about success stories from moms and other youth
leaders, and get an opportunity to receive Quaker products and discounts. For more information on the Quaker Kids Doing Good campaign, Quaker's Birthday Parties with a Purpose, and Kids Care Clubs, visit www.QuakerKidsDoingGood.com .

About the Quaker Kids Doing Good Campaign

Through Quaker's Kids Doing Good campaign, Quaker is raising awareness of youth volunteerism and helping busy moms inspire their young kids to make a positive difference by bringing goodness to
others. For more information, visit www.QuakerKidsDoingGood.com .

About Quaker Snack Bars

Quaker Snack Bars is an extensive product line within the Quaker Oats brand, including a variety of Quaker Chewy Granola Bars and baked snacks. Headquartered in Chicago, and a unit of PepsiCo, Inc., the Quaker Oats Company is one of the world's largest consumer packaged goods companies. For nearly 130 years, Quaker's brands have served as
symbols of quality, great taste and nutrition. Holding No. 1 positions in their respective categories, Quaker Oats, Quaker Rice Cakes and Quaker Chewy Granola Bars are consumer favorites. For more information, please visit www.QuakerSnackBars.com .

About Kids Care Clubs

Kids Care Clubs is a program of HandsOn Network. Since 1990, Kids Care Clubs has been providing meaningful opportunities for elementary and middle school children to develop compassion and inspire a spirit of volunteering.

*The 2008 Quaker Youth Volunteerism Report conducted by Russell Research, July 2008, among 816 respondents across the United States. All interviewing was conducted on the Russell Research survey website. Results have a statistical precision of plus or minus 3.4 percentage points.